Case Study

 Case Study Article




Narwal, Manvir Kaur

Wendt, Shiela

Empestan, Deanne

Hernandez, Ylisha Noelle

Francisco, Archie


Ms. Merlin Para Gracia


March 18, 2013


On the basis of a report published by India Price tag Forum, the organized price tag account for Rs. 55, 000 crore (about $12. 4 billion) back in 2006 and still it's just about only four. 6% in the total Indian Retail Worth that involved Rs. doze, 000, 1000 crore ($270 billion). It indicates that the major portion of the Indian Realtor mls database is unorganized retail. I. STATEMENT OF PROBLEM

Businesses in many small towns feel threatened by invasion of enormous corporations being released in and dominating the selling and assistance industries in the immediate geographic area. Will the company should be able to meet it is objectives? Companies in Spencer, a small community expressed concern about a FoodWorld Supermarket. This kind of FoodWorld Supermarket offered a grocery store, fast-food restaurants, beauty salon, pharmacy, optic center, and other items. For small stores in Spencer to survive, business owners needed to identify competitive ways of co-exist with FoodWorld Superstore. Therefore , to formulate competitive strategies, the current price tag environment necessary examination.


The point of view from the retailers stated that the importance of supermarkets on the globe food economy has increased substantially since the early 1990s. They are now major sellers and purchasers of food products not only in developed but likewise in producing countries. Estate and the liberalization of the companies sector have been completely important facilitators of this process. III. TARGETS

* Get a pioneer in an organized, considerable, world-standard retailing operation in India. 5. Become the major retail chain in India.

2. Be ready to make significant investments to establish a nationwide presence. 2. Fine-tuning the Spencers file format appeared to be the most obvious next step in preparation pertaining to expansion; especially since Spencers executives had been unfamiliar with option formats. IV. AREAS OF CONSIDERATION



5. family organization for almost 100 years

* aware about Indian Consumer needs

* concept of value for money

2. Customers may have access to better variety of foreign quality brand name goods. * Employment opportunities equally direct and indirect have already been increased. Maqui berry farmers get better prices for their products though improvement of value added food cycle. * Increase in disposable cash flow and customer aspirations are essential factors. 5. Increase in expenses for luxurious items is additionally vital. 5. It has also contributed to mass investments in real estate sector with major countrywide and global players purchasing devolving the infrastructure and construction in the retailing business. * Huge domestic marketplace with an increasing middle category and potential clients with purchasing power. * The benefits of much larger organized full segments are a lot. The buyers get a better product in cheaper value. So buyers get benefit for their funds. * The governments of states like Delhi and National Capital Region (NCR) are very upbeat about permitting the use of terrain for industrial development therefore increase the accessibility to land pertaining to retail space. * Typicality of customers regarding varied preferences and with regard to wide range of items. WEAKNESS

* Will mainly serve high-end customers placed in metros and will certainly not deliver mass consumption merchandise for customers in villages and small cities. * Retail chains are yet to settled down with right merchandise mixture for the mall outlets. Retailing today is not really about providing at the shop, but also about researching and surveying the market, offering choice, competitive prices and retailing buyers as well. 5. Small size outlets are also one of the disadvantages in...

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